Girls Fast Track Races (Props) - Ford
Prop Design / Art Direction: Matthew Tait + Ford Social Women's Team
Agency: Team Detroit
I started my own businesses in 2013 and went full time outside of advertising in 2015, but I still teamed up with all my friends in advertising from time to time. In this project I was hired to design and create trophies to match their campaign as well as over 25 different pine wood derby car designs used in the video production.
Girls Fast Track Races was an initiative designed to tap into the curiosity of young girls and the future of mobility to get them more involved in science, technology, arts and math.
Girls Fast Track Trophies
Girls Fast Track Races Video - created by Ford Social Women's Team
Trophies being handed out on The Today Show with Danika Patrick
Pine wood derby cars were designed and created for several videos promoting STEAM.