Forza 6 / XBOX / Ford GT - Ford
Associate Creative Director: Matthew Tait
Agency: Team Detroit
The Ford GT was kept secret from the public and just about everyone at Ford during its development. A redesign of the iconic car with a storied history needed a big launch, so we teamed up with Take 10 studios out of Seattle - the makers of one of the most popular XBOX games ever, Forza.
With over 20 million players, getting the GT featured as the hero car in and on the cover of the game was huge, and would allow millions of gamers drive the car just in case they never had the 500k to drop the actual GT.
But how do you create a car for a game, when the car isn't finished? And on top of that, how do you keep it a secret?
We created behind the scenes videos of just how it was pulled off, and featured it as in-game content. You could also access it directly from the XBOX home screen.
In-game screens we created to feature the behind the scenes secret footage:
XBOX integration / paid media:
New York Times feature on the collaboration:
