Farm to Car - Ford + NYT Brand Studio
Associate Creative Director: Matthew Tait + Ford Social Tech Team
Agency: Team Detroit
"Someday you and I will see the day when auto bodies will be grown on the farm."
-Henry Ford, 1934
In collaboration with the NY Times' T Brand Studio, this video and short interactive article documents Ford's recent success with incorporating green technology and sustainable plant-based materials into the production of their cars. Narrated by plastics researcher Debbie Mielewski, she traces this legacy back to Henry Ford himself and brings us to present day, where Ford's entire fleet of cars now include her team's environmentally-friendly innovations.
Video created in partnership with NYT + Public Record.
Full length article across all platforms.
Paid media linking to story on NYT's homepage.
